Mailtrack has created a direct marketing campaign for Hasbro to promote the toy company’s Duel Masters trading card game.
Dairy Crest has made milk marketing director Ed Roberts redundant after a restructure which saw its three top marketers reduced to two. Spreads boss Richard Tolley becomes marketing director for food, and cheese chief Paul Fraser becomes marketing director for dairy.
Diageo has awarded the estimated $35m (Â£18.5m) global advertising account for all its Smirnoff-branded ready-to-drink products – including Smirnoff Ice – to Bartle Bogle Hegarty’s (BBH) London office. The move follows a six-month pitch against
In last week’s Marketing Week, David Benady examined the role of strong design in successful branding (Daring to beÂDifferent, December 2). I couldn’t agree more that strong visual identities are at the very heart of almost every truly successful brand, and that central to successful, focused design is a clear and unambiguous brief against which […]
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.