Dairy Crest axes marketing job

Marketing Week

Dairy Crest has made milk marketing director Ed Roberts redundant after a restructure which saw its three top marketers reduced to two. Spreads boss Richard Tolley becomes marketing director for food, and cheese chief Paul Fraser becomes marketing director for dairy.

BBH wins £19m global Smirnoff drinks business

Marketing Week

Diageo has awarded the estimated $35m (£18.5m) global advertising account for all its Smirnoff-branded ready-to-drink products – including Smirnoff Ice – to Bartle Bogle Hegarty’s (BBH) London office. The move follows a six-month pitch against

Brand id isn’t all about the bottle

Marketing Week

In last week’s Marketing Week, David Benady examined the role of strong design in successful branding (Daring to beÂDifferent, December 2). I couldn’t agree more that strong visual identities are at the very heart of almost every truly successful brand, and that central to successful, focused design is a clear and unambiguous brief against which […]


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