Cadbury is to sponsor Olympic sailing venue The Weymouth and Portland National Sailing Academy (WPNSA) for the next five years. It is already a sponsor of the London 2012 Olympic Games.
Software solutions company Vamosa has generated a 400 per cent increase in sales leads following a tie-up with Eloqua.
The Department for Transport is to re-screen its £1.3m hard-hitting Think! campaign reminding drivers of the potentially fatal consequences of not wearing a seat belt.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.