Cadbury is to sponsor Olympic sailing venue The Weymouth and Portland National Sailing Academy (WPNSA) for the next five years. It is already a sponsor of the London 2012 Olympic Games.
Software solutions company Vamosa has generated a 400 per cent increase in sales leads following a tie-up with Eloqua.
The Department for Transport is to re-screen its £1.3m hard-hitting Think! campaign reminding drivers of the potentially fatal consequences of not wearing a seat belt.
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Is personalisation still relevant, or even achievable, in a post-cookie world? Perhaps, if marketers are willing to lean in closer to consumers, suggests GSK’s Jerry Daykin.
Two years ago, the travel agency was front and centre in the news as it slowly crumbled under the crushing weight of its own debt. Now the brand is back on the market, rebuilding online with a new proposition.