Make sense of the data overload
During this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
Ed Pilkington: Data is good but culture is key
Ed PilkingtonEd Pilkington, Diageo marketing and innovation director, Western Europe, on why it’s more important than ever for marketers to tap into culture.
Why brands are creating ‘social contracts’ to build trust around data use
Maeve HoseaConsumers fears over data use are not fading so in order to build trust brands are creating a ‘contract’ with customers that enables them to take more control.
Why we won’t be seeing Uber delivering Tesco orders any time soon
Thomas HobbsWhile the supermarket giant is focused on improving the speed of its delivery service, it doesn’t want to lose the opportunity to send Tesco workers into people’s houses.
Digital strategies: How retailers are flexing between local and global
Matt BarkerBrands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
Marketing Week Top 100 2020: The top FMCG marketers
Marketing Week ReportersMarketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Why Tesco Mobile is ‘pulling closer’ to the masterbrand
Charlotte RogersWith a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Why Greggs borrowed fashion’s ‘drop culture’ to launch its vegan steak bake
Matthew ValentineGreggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.