Burberry lets passers-by take over Piccadilly Circus screen to create personalised scarves
Sarah VizardBurberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.
How Cancer Research UK is bringing together direct response and brand marketing
Sarah VizardCancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Spotify uses real customer data to build personal emotional connections
Lucy TesserasSpotify is to launch its “most concerted” global marketing effort to date to support the development of its ‘Year in Music’ initiative as it looks to keep people engaged by promoting music in the same way broadcasters promote TV shows.
How entertaining content boosts performance on TikTok
Marketing Week PartnerA recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Brands urged to stand behind their Pride campaigns
Rachel LawlerBrands are being encouraged to stand by their Pride campaigns this month, after backlash following inclusive Bud Light and Target launches
Generative AI, digital skills, ageism: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Boots, Cadbury, Twitter: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.