Burberry lets passers-by take over Piccadilly Circus screen to create personalised scarves
Sarah VizardBurberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.
How Cancer Research UK is bringing together direct response and brand marketing
Sarah VizardCancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Spotify uses real customer data to build personal emotional connections
Lucy TesserasSpotify is to launch its “most concerted” global marketing effort to date to support the development of its ‘Year in Music’ initiative as it looks to keep people engaged by promoting music in the same way broadcasters promote TV shows.
Pricing and payback: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Industry welcomes delay to junk food ad ban but claims it is still the ‘wrong policy’
Lucy TesserasAdvertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
One marketer on the power of a ‘sink or swim’ mindset
Molly InnesTaking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Is ChatGPT the next big threat to Google’s dominance in the AI market?
Mark RitsonCan ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?