Making Light of a weighty issue

The Diary was amused to hear from delegates of last week’s ISBA conference that McDonald’s chief marketing officer Larry Light appears to have been “living the brand”.

Titanic proof that humans, unlike Mr Men, do not have to live up to their surnames, Light bestrode the stage like a Colossus. Wheezing heavily after his strenuous journey up the steps, Light explained that “if we want to educate children to eat right and be active, we need effective marketing communications that are responsive and responsible.”

Light’s wise words obviously come from the heart. After all, when he grew up, the airwaves were not saturated with ads for mass-produced greasy hamburgers and salty fries. And just look at the result.


Aviva set to review £60m merged media business

Marketing Week

Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]


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