Male cancer awareness campaign has balls

/r/a/u/Pitch.jpg

Glamour model, Rhian Sugden, is fronting a campaign for the charity Male Cancer Awareness Campaign (MCAC). The campaign, targeting young men, aims address the embarrassment around the subject of checking for the early signs for testicular cancer.

The online campaign was created by JWT and filmed by Rankin.

To see more creative work from JWT, visit Pitch, our agency showcase.

Recommended

/p/x/f/HalifaxHoward.jpg

Halifax – a history of ads (and Howard)

Seb Joseph

Halifax unveils its new ’Community Choir’ campaign tomorrow (17 September), the first step in its bid to revitalise the brand as a challenger to its high street rivals and which you can see here. The ad is also the first by its newly appointed creative agency Adam & Eve after parting company with long-standing agency […]

Comments

    Leave a comment

    Close

    Got a question?