The government’s message on controlling coronavirus while leaving lockdown is fatally unclear, and only expert intervention can avoid a disastrous failure.
As consumers are forced to shop online rather than in-store, Dixons Carphone is innovating on its customer experience to “embrace” changing buying habits.
Brands that avoid generic messages about staying at home, togetherness or looking to the future with optimism are more likely to resonate with consumers during the pandemic.
In the context of Covid and the wider change happening in the world over the past 12 months, Adidas’s head of global marketing believes the ‘Impossible Is Nothing’ message is even more critical as it shares untold stories of sports culture.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.