Man makes comments as he opens building

The Royal Family and the Fourth Estate have rarely seen eye to eye. From Edward VIII’s abdication, through Princess Margaret’s relationship with Group Captain Peter Townsend, to the goggle-eyed voyeurism of the “Camillagate” and “Squidgy” tapes, the two have endured a relationship somewhat reminiscent of certain Royal marriages.

So it came as something of a surprise to see Prince Charles praising the work of newspapers when he opened the Press Association’s new operations centre in Yorkshire last week, saying that they “ensured that the countless good deeds being done by people in their local areas do not go unreported.” Aha. There’s the key. HRH was lauding the work of the local press, not the national rags.

There’s a lesson here for Messrs Wade, Morgan and company. Instead of printing pictures of Fergie having her toes sucked by some bald American or transcripts of private phone-calls between Charles and Camilla Parker-Bowles, try running a few stories about some minor regional celebrity opening a village fête, or how a 92-year-old dog-owner has taught her pet to say something that sounds suspiciously like “woof”. That ought to get the circulations rising again.


Pernod whisky chief departs for Australia

Marketing Week

Drinks giant Pernod Ricard UK’s head of marketing for whisky brands, James Slack, is leaving the company to go to Australia next month. It is understood that Slack has been replaced internally by the head of marketing for cognac and light spirits, Adriaan Eksteen. Slack says that his departure is not part of a marketing […]

Family creates digital and new media division

Marketing Week

Family, the Edinburgh-based agency, has created a digital and new media division to be headed by James Oliver, the founder of The agency has also created a research and strategic planning unit called Mindshift, headed by former Faulds planning director Ben Leonard.


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