At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Boris Johnson’s resignation to the purpose of purpose, it’s been a busy week. Here is my take.
Marketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
Email is a perennially effective marketing channel, but to maintain that you need to stay on top of best practice. Here are five things you should be doing now.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
We arm you with all the numbers you need to tackle the week ahead.
Determined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.
