Home to league leading clubs across five continents, including the Premier League champions, the City Football Group is intent on sharpening its brand storytelling to deliver on its key metric – fan engagement.
The City Football Group has come a long way since Premier League champions Manchester City inked their ownership deal with the Abu Dhabi United Group back in 2008.
Manchester City already sees women’s football as a “strategic investment” ripe for innovation, but a new report reveals a major barrier lies not only in speaking to, but also reaching, a new wave of fans.
The recruitment firm might seem like an odd choice of Premier League team sponsor but Hays says smaller firms shouldn’t be put off by the price tag and think about how they can drive engagement, not just awareness.
As Manchester City posts a 21% leap in revenues, the club says it is boosting fan engagement by using social media to extend the experience both at home and abroad.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
