Manchester United signs airline sponsor

Manchester United has signed a sponsorship deal with Turkish Airlines.

The three and a half year agreement, reportedly worth £2.7m a year, will see the carrier replace Air Asia as the Premier League club’s official airline.

The deal comes as the club revealed it is looking to raise £500m from a bond issue after accounts showed the club’s debts had increased to £716m.

Despite the club’s mounting debts, it continues to be a major draw for brands looking to build recognition by associating with one of the world’s biggest clubs. United signed an £80m four-year deal with American insurer Aon last summer and recent agreements with Hi Seoul, Hublot watches and Betfair.

The airline, which uses actor Kevin Costner in its marketing campaigns, flies to Istanbul from Manchester airport and is also understood to be looking to fly through Manchester to Los Angeles from Turkey.

It carried 25.1m passengers last year and employs more than 12,000 people.


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