Mango, the Spanish fashion brand, is launching its first collection of lingerie. It will be rolled out across its 257 stores from next February.
Mango Sweet, which will include lingerie and leisure wear, aims to be a complimentary range to its existing womenswear range. It will be priced between €15 to €60.
The new launch follows other recent brand extensions from the retailer, such as the opening of their first menswear store “He by Mango” and the upcoming limited edition collections for Spring and Autumn 09.
It has also developed high profile collaborations, including its Autumn 2007 collection designed by Penelope and Monica Cruz. Mango’s new product lines and store expansion is designed to help the company move towards becoming a multi – labelled store.