‘Manic’ campaign launch for Oriental Express

Chinese food manufacturer Oriental Express is spending £3m on a TV campaign aimed at 16- to 34-year-olds. The ads, which break on February 9 on terrestrial and satellite channels, feature manic cartoon character Mr Mental Oriental. The campaign, to be supported by posters outside supermarkets across the country, has been created by Doner Cardwell Hawkins, with media through Booth Lockett Makin. Oriental Express, which makes frozen and stir-fry food, was the subject of a management buy-out from United Biscuits’ Ross Young division in 1998. Doner Cardwell creative director Paul Cardwell says: ‘Oriental Express is a feisty, challenging brand.’

Recommended

Rover boss moves to Mini/MG arm

Marketing Week

BMW Group has moved one of Rover’s senior marketers to head its Mini/MG division, and is seeking an advertising agency to handle next year’s launch of the new Mini. John Edwards, Rover brand director, has been promoted to the role of managing director of Mini MG. He will report to Gabriele Falco, who is the […]

Thompson to take over at Camelot

Marketing Week

Fat cat lottery boss Tim Holley will stand down as chief executive of Camelot if the operator wins its bid to run the next National Lottery licence. The top job will go to commercial operations director Dianne Thompson, a former marketing director of Woolworth’s and the Signet jewellery chain. Camelot has vowed to reduce directors’ […]

Comments

    Leave a comment