Manning Gottlieb OMD has won the £22.8m planning and buying account for music company Sony BMG. The agency was already the incumbent on the Sony Music account and beat Vizeum, incumbent on BMG, in a final pitch.
Retail giant Tesco is to obscure the front covers of mainstream “lads’ mags”, following complaints about their sexually explicit content. It will also move titles, including weeklies Zoo and Nuts to higher shelves. They will be given less space, so that in some instances only the masthead is on view. Speaking at the Periodical Publishers […]
Ofcom is considering an industry-wide classification scheme aimed at helping consumers understand the suitability of content of a variety of broadcasts, including music downloads and television shows. The plan is part of Ofcom’s bid to improve media literacy.
Butlins is reviewing its Â£3m media planning and buying business, which is held by Mediaedge:CIA.
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.