“Prospex has become a fundamental part of our planning and we find our clients love to see something concrete rather than facts and figures presented on a PowerPoint slide,” said James Robinson, account director at Zeffa. To help reposition St David’s as the “fashion destination for Wales”, key consumer segments were targeted using the tool, leading to a post-opening rise in “Designer Junkies” and “Aspiring Spenders” among shoppers at the centre
Seventy-four per cent of new-build home owners have had difficulties ordering goods and services, according to research by Royal Mail.
Burger King is being sold to private equity firm 3G Capital in a deal said to be valued at $3.26bn (£2.1bn).
Aegis-owned media agency Carat has appointed Tracy de Groose as MD, replacing Robert Horler.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
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