Marconi is in talks with its Chinese partner, Huawei Technologies, that could lead to a £600m Chinese takeover. The two companies signed a partnership deal in May for Marconi to market Huawei’s network technology in Europe.
Unilever UK has appointed Media Audits managing consultant Richard Brooke to replace media manager Edwin Sharpe. Brooke will start later this year when Sharpe hands over his responsibilities before his retirement in 2006.
EHS Brann has been appointed by NCP, the UK’s largest commercial car parks operator, to handle its direct marketing business. NCP, which was sold to venture capitalist 3i for £555m last month, began contacting agencies about its season-ticket customer acquisition and retention programme earlier this year, and selected EHS Brann following a pitch overseen by […]
Centrica-owned British Gas has shifted head of marketing and sales channels Charlie Herbert to the new role of head of sales and channel management as the utilities company focuses on customer acquisition and retention. The move comes after it was reported that British Gas had lost over 1 million customers on the back of recent […]
Media investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Comparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.