Ryanair plans €25m marketing blitz to build on rising profits
Sarah VizardRyanair’s conversion to understanding the benefits of marketing is complete after announcing it is to launch a second marketing blitz later this year as it credits a campaign trumpeting improvements to the customer experience for a 152 per cent increase in profits.
There’s no downside for Boohoo in buying Debenhams’ brand
Mark RitsonCritics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.
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Industry looks to address diversity and inclusion problem with major census
Russell ParsonsThe Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
Channel 4 on the lookout for new marketing director amid reshuffle
Matthew ValentineThe broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.
Meet the car brands shifting gear as buyers go digital
Matthew ValentineFrom digital-first customer journeys to pushing the electrification agenda, car marques such as BMW, Audi and Kia are switching strategies to ensure their marketing keeps pace with consumers.
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