Olympic swimmer Mark Foster has signed up to front this year’s Prostate Cancer Awareness Month in March, which will be overseen by Marks & Spencer and The Prostate Cancer Charity.
The campaign will aim to help highlight that the disease is still the ’hidden cancer’.
Foster, a former medallist in the Commonwealth, European and World Championships, has posed in his pants to show his backing for the campaign at M&S stores across the UK, as part of the retailer’s ongoing support of the charity. He has most recently taken part in the BBC’s Strictly Come Dancing and Dancing on Wheels.
It is the fourth year the retailer and charity have worked together to promote the month. M&S will donate to the charity 10% from the sale of its Autograph range of men’s underwear for the first three weeks of March.
Trolley tokens and pens, for suggested donations of £2, will also be on sale. Last year the high street retailer raised more than £245,000 for the charity, through sales, as well as numerous fundraising activities.
Previous celebrities to front the campaign include Peter, Jon and Dan Snow, and Andi Peters. Other initiatives to support the month include a five-a-side football tournament, The Real Man Cup, or a fundraising initiative called Do Blue Day.
Foster says: “I am only too happy to get involved in Prostate Cancer Awareness Month. Men can be notoriously reluctant to talk about their health, and it’s for this reason alone that I wanted to do my bit to bring prostate cancer out into the open, and put it in everyone’s consciousness. “
John Neate, chief executive of The Prostate Cancer Charity, adds: “We are thrilled that Mark is lending his support to the campaign this year. I am a Strictly fan myself, so I remember well the sensation that Mark’s appearance caused. I am hoping and expecting that his involvement in the campaign will encourage just as much interest and debate. We are hugely grateful to M&S for their continued support. It gives Prostate Cancer Awareness Month a major boost, and enables us to get our message onto the High Street, in a way we could not do alone.”