IDS sales director Mark Howe has left the company after 13 years, without a job to go to. It is understood he will not be replaced and that executive sales director James Wildman will take over his responsibilities. IDS handles sales for Flextech channels and its joint venture with the BBC, which includes UK Gold and Bravo.
Working in such close proximity to Soho, the Diary is quite used to being offered a relaxing massage during the working day. Sometimes the kindly masseuses even stand on corners in Berwick Street offering their services during the lunch hour. However, not everyone is lucky enough to work in such an enterprising area of England. […]
Vimto has launched a newly designed version of its 250ml sports-cap bottle, which will be in shops in time for the start of the new school year. The single bottle will be available at a recommended retail price of 55p, with the multi-pack priced at &£1.49. The new ready-to-drink bottle is ergonomically shaped to fit […]
Burger King in the UK has launched a viral ad, Busking Mad, to support its Â£1.99 meal promotion, created by Delaney Lund Knox Warren & Partners (DLKW).
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
In the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.
By using data to communicate experiences that pull customers in, rather than pushing undifferentiated offers, brands can transform loyalty’s effectiveness.