The Super Bowl is a colossal platform for advertisers, which this year sees female-focused brands including Olay and Bumble make their debut, alongside the usual parade of celebrity-fuelled show-stoppers.
Internet ad spend may still be growing at the expense of newspapers and magazines, according to GroupM forecasts, but market maturity is approaching, news brands have diversified and most ‘traditional’ media will also grow next year.
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
Making a start in user testing? Econsultancy offers an overview to help marketers understand the discipline.
There is a growing sense that reaching giant audiences to build brands in the decade ahead is going to be more difficult.
The £7m partnership that saw National Trust properties host Cadbury-branded Easter egg hunts is ending as both companies shift the focus of their marketing activities around Easter.
Kindred believes it is the antidote to brands’s growing concerns about influencer fraud, with the social platform looking to become the largest corporate donor to charities within two years.