Mark Ritson a hot ticket at Marketing Week Live

Marketing Week columnist Mark Ritson’s presentation at Marketing Week Live 2012 will be a must-attend event.

The branding and marketing expert will take to centre stage at London Olympia on 28 June to talk about the lessons marketers can learn from strategies adopted by the luxury goods sector.

The famously outspoken Ritson rarely speaks to large audiences in the UK so the chance to hear him for free should not be missed.

Talking about the content of his presentation he says: “We’ve had brand management as a discipline for only a quarter of a century. But in luxury brands there are centuries of best practice examples of branding that all brand managers and marketers can learn from.”

His wide-ranging talk will touch on topics such as provenance, pricing and using historical research to guide strategy, as well as “rule breaking as a norm of business”.

Ritson joins a host of senior marketers on centre stage at Marketing Week Live, including Charmaine Eggberry, Nokia’s senior vice-president of marketing and marketplace activation, and Jim Slater, Costa Enterprise managing director.

Attendance for the two day Marketing Week Live event on 27 and 28 June is free for registrants. To sign up for free entry click here.

And read Ritson’s latest column on the values of the Graff Diamonds brand and its abandonment of a stock market flotation here.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now