Mark Ritson on how to achieve strategic effectiveness in 2020

Mark Ritson spent a sizeable chunk of 2019 looking at the secrets of some of the most effective marketing activity of the past 50 years to determine the key to strategic effectiveness.

In his keynote at the Festival of Marketing in October, he shared with the audience his rules for successful campaigns.

After trawling through thousands of case studies from half a century of Effies award-winning campaigns, Ritson revealed his eight-step guide to building brands in 2020 and beyond.

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