![Sponsor](https://marketingweek.imgix.net/content/uploads/2019/08/13104458/lock_icon-1.png?auto=compress,format&q=60&w=193&h=193)
Today’s agencies are like yachts – underused, expensive and all the same
The merger of Wunderman and JWT into Wunderman Thompson shows the key challenge of consolidating agencies: while necessary, it’s complicated by their commoditisation and lack of differentiation.