No company before Facebook has had so many users while being so disliked, but the risk of moving Instagram to the same platform is one Mark Zuckerberg seems willing to take to keep control and integrate the brands’ data.
Despite a wave of growing pains, Facebook’s revenues and users are still rising fast. But 15 years after it was founded, Facebook needs to prove it can be more than just an ad revenue machine and that it has earned its place in the digital media landscape.
Facebook’s vice-president for EMEA tells Marketing Week how she coped when diagnosed with cancer, why more needs to be done to help women reach leadership positions and what Facebook needs to do to restore trust in its brand.
The marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
The 2020 Marketing Week Career and Salary Survey reveals a persistent gender pay gap impacting female marketers’ ability to earn at a equal level to men, particularly at the highest levels of seniority.
Salary inequality is a persistent issue in marketing regardless of sector, with the pay gap widening at the highest levels of seniority. Marketing Week’s 2020 Career and Salary Survey crunches the numbers to expose marketing’s gender pay gap.
Aldi has been knocked off the top spot for the first time since 2014, while two brands – Greggs and Spotify – make their first entry into the top 10.