If Elizabeth Warren or another Democrat wins the White House, Facebook, Google and Amazon may finally realise they can’t hang on to their dominant positions forever.
By Mark Ritson
No company before Facebook has had so many users while being so disliked, but the risk of moving Instagram to the same platform is one Mark Zuckerberg seems willing to take to keep control and integrate the brands’ data.
Despite a wave of growing pains, Facebook’s revenues and users are still rising fast. But 15 years after it was founded, Facebook needs to prove it can be more than just an ad revenue machine and that it has earned its place in the digital media landscape.
Facebook’s vice-president for EMEA tells Marketing Week how she coped when diagnosed with cancer, why more needs to be done to help women reach leadership positions and what Facebook needs to do to restore trust in its brand.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The industry has been telling marketers their ability to sell stuff using ads is in decline, but as well as not being particularly helpful it’s simply not true. New data shows ROI has been increasing over the past five years.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From a major investor calling Unilever’s focus on purpose “ludicrous” to the importance of time, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.