Cannes Lions 2018: Marketing still matters in a world of mass disruption, says P&G’s chief brand officer, it just means working smarter, cutting out waste and becoming more equal.
To maximise both revenues and savings, Sainsbury’s and Asda’s merger must get brand architecture right, unifying operations while keeping the brands distinct.
A lot has changed since Marketing Week was first published in 1978, but the search for differentiation, the need to understand customers and the battle for brand supremacy will always be marketers’ key challenges.
Story of my CV: Having carved out a career that specialises in digital and data across sectors as diverse as retail, automotive and travel, Chris Chalmers is clear about the value of variety on the path to becoming marketing director.
We arm marketers with all the numbers they need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Effectiveness is a matter of marketing management. A framework is the best way to ensure brands are doing the right thing, not just doing things right.