Cannes Lions 2018: Marketing still matters in a world of mass disruption, says P&G’s chief brand officer, it just means working smarter, cutting out waste and becoming more equal.
To maximise both revenues and savings, Sainsbury’s and Asda’s merger must get brand architecture right, unifying operations while keeping the brands distinct.
A lot has changed since Marketing Week was first published in 1978, but the search for differentiation, the need to understand customers and the battle for brand supremacy will always be marketers’ key challenges.
Coca-Cola is changing the way it thinks about innovation, with marketers looking at new products through instinct before factoring in brands.
A new marketing campaign and sponsorship of Chelsea football club aim to position Three as leading the charge in 5G, while bringing some fun to a “dull” sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Too many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.