A National Lottery Twitter campaign has been hijacked by trolls, but marketers would have seen it coming if they weren’t so absorbed in their fantasies of ‘brand love’.
The music video platform says it wants to be known for more than “just the watermark” in the corner of YouTube videos and has plans to become a true youth culture brand.
Facebook is introducing new features that will give marketers more control over where their ads appear, while Sky and Virgin Media are partnering to offer what they hope will be an alternative to digital amid transparency and brand safety issues.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Want diverse talent to thrive in marketing? It starts with having someone in your corner. Just ask Usain Bolt.
PepsiCo is moving beyond the traditional idea of ecommerce towards a model of “digitally-infused” retail that encompasses DTC, rapid delivery and AR.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From tackling ageism in marketing to building better client-agency relationships, it’s been a busy week. Here is my take.