A National Lottery Twitter campaign has been hijacked by trolls, but marketers would have seen it coming if they weren’t so absorbed in their fantasies of ‘brand love’.
The music video platform says it wants to be known for more than “just the watermark” in the corner of YouTube videos and has plans to become a true youth culture brand.
Facebook is introducing new features that will give marketers more control over where their ads appear, while Sky and Virgin Media are partnering to offer what they hope will be an alternative to digital amid transparency and brand safety issues.
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.