I’m back from Las Vegas where, for another astonishing year, I attended the Consumer Electronics Show (CES). Like most of the marketers who attend the event, my mind was blown by innovation. I sat on the plane home buzzing with all the astonishing developments that consumers can expect to impact their lives in the not-so-distant future.
For marketers there is an urgent requirement to acknowledge and understand these new technologies and how they change the whole marketing ecosystem forever. So many innovations appear set to disrupt and delight us in equal measure in the coming years.The big questions for marketers from CES
The question marketers must answer is not whether they are ready for the radical implications that these new inventions will bring, but whether they can afford not to keep up as the pace of change intensifies. Too many attendees at CES concerned themselves with the unimportant and unhelpful questions about why, who and what, when they should have been asking when and how much.
That was certainly my approach last week and, after a long period of introspection, I have compiled a shortlist of my favourite new technologies at this year’s event. While you will probably question the practical realities of my space-age selection, I have no doubt that each of these hot new innovations is set to upend everything we know and, once again, change the face of marketing forever.