Marketing leadership has failed to instill pride in the discipline, as a LinkedIn post by Unilever’s European president proves, leading to constant attempts to use purpose to apologise for or redefine it unnecessarily.
Direct-to-consumer brands are shaking up the consumer goods market by owning the whole customer experience, rather than simply the product, and there are aspects of how they operate that all brands could learn from.
Direct-to-consumer brands have unfiltered insight into customer behaviour, streamlined supply chains and highly competitive price points, but as a business model it doesn’t come without its challenges.
The government is considering banning junk food promotions and ‘guilt’ aisles, but it appears a ban on junk food ads is not part of the plan to tackle obesity.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From high street woes to behaviour change, it’s been a busy week. Here is my take.
From Virgin Money’s shift to music sponsorships to Carlsberg and TUI’s ‘welcome back’ marketing campaigns, we’ve rounded up the biggest marketing stories from this week.
Marketers and their agencies still struggle against business realities when trying to push the sustainability agenda, especially now survival is many businesses’ priority.