There are 4 comments at the moment, we would love to hear your opinion too.

  1. Julian Pratt 6 Sep 2017

    I was with you until “Alan Smithee” – then the film geek in me just went bonkers and I got distracted. 😀

    I largely agree, although we do see bits of the “rainbow of natural and open dialogue between brands and their consumers” in the way that customer complaints are now done over social media. Brands now employ people to respond – in public. It was a revolution for customer support at least.

  2. Alistair Gillan 6 Sep 2017

    I wonder how many portable TV’s are sold these days compare to 20 years ago? …Another great article, it’s not that TV is dead, long live FBTV, it’s just the hardware we consume it on is changing. Maybe in 5 years we will all being buying micro projectors that can project multiple content onto multiple walls in the same room, no need for the old Plasma telly then, Plasma? whats Plasma?

  3. Gabe Greenberg 6 Sep 2017

    Whether Facebook can compete for TV dollars is yet to be seen, but this is by no means a nail in TV’s coffin.

    I do not mean to be a downer but TV is not dead, in fact big brands are spending more on TV then ever before. As addressable capabilities explode and the “TV” reshapes itself to include not just the one hanging in your living room, but the smart phone, tablet, game console, streaming stick, etc., the medium is more measurable and accountable. This medium despite all the digital guru’s hoping for it to die delivers the best brand impact, awareness and recall and is thriving. At the end of the day – follow the money and you will see dollars flowing back into TV.

  4. Al King 7 Sep 2017

    Only one small edit mark: TV is dead, long live TV.

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