As Facebook and Mark Ritson faced each other on stage at the Festival of Marketing, it became clear the range of challenges facing the social network as it looks to prove its place in the marketing mix and people’s lives.
TV sets, not mobile devices, are the future of video but if traditional broadcasters want to survive they must stop wasting time on their own smart TV apps and combine on a single platform.
Radiocentre and ebiquity’s new report forensically lays bare marketers’ perceptions about which channels perform best, and the extent to which they are divorced from reality.
The Guardian’s marketing director explains how instilling a common purpose helped Marketing Week’s ‘Marketing Team of the Year’ overcome considerable challenges.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Coca-Cola is launching a Christmas ad that it hopes will unite the world in its largest ever festive marketing push.
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