Mark Ritson is to headline the revamped Festival of Marketing, which will have the theme of growing brand, business and career.
Making his first in-person appearance since 2019, the Marketing Week columnist and Mini MBA virtual professor will deliver one of two headline slots.
The event, which takes place on 6 October in Central London, has been renamed Marketing Week’s Festival of Marketing and will see the editorial rigour of Marketing Week combined with the insight and inspiration the Festival has historically brought.
Ritson and other Marketing Week columnists will be present, offering provocation and insight into some of the biggest challenges marketers face.
Many of the fixtures, themes and areas of focus Marketing Week leads on, will be brought to life at Festival.
In a variety of different formats and across different content pillars, the Festival will cover effectiveness, influence, consumer sentiment and behaviour as well career management and leadership.
Marketers have been tested time and again in recent years. Growth is not easy to come by right now, but not impossible.
Russell Parsons, Marketing Week’s Festival of Marketing
In total, 80 speakers will appear across eight content streams, with 42 sessions scheduled.
The theme, Grow, means content will tackle how marketers can tackle the barriers and opportunities to growing your business, brand, career and team, particularly in the economic environment marketers are facing.
Russell Parsons, editor in chief of Marketing Week and Festival of Marketing, says: “Marketers have been tested time and again in recent years. Growth is not easy to come by right now, but not impossible.
“At Marketing Week’s Festival of Marketing we will bring together some of the big thinkers in the world of marketing and beyond to prompt, provoke and facilitate discussion on delivering greater impact and achieving more influence in the most trying of environments.”
The Festival will also host a VIP lounge and interactive masterclasses offering practical tips to help tackle some of the most common challenges and live Q&As.
Look out for more information over the coming weeks. For more information and to buy tickets go the dedicated website.