With cannabis now legal in 29 US states, one marketer talks through the unique challenges of building a weed brand.
Plus Amazon drives dinosaur-sized box around LA in Jurassic World marketing stunt and Syrian refugee children coin Australian slang in new aid campaign.
Marketers delude themselves into believing consumers like ads, but by accepting they don’t you’ll better understand how to make an effective one.
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.
Reports are constantly suggesting the CMO role is obsolete, but top marketers from RBS, Tesco, Birds Eye and Salesforce disagree, saying when “marketers deliver, there is no problem”.
Japan’s rugby team might appear to have few links to Skoda, but both have excelled against expectation using a challenger mindset, which others can emulate.
The strategies for success behind the best global brands Interbrand marked the 20th anniversary of its annual Best Global Brands valuation report by comparing the current top 10 with their first rundown from two decades ago. No surprise that big tech dominates this year’s list (Apple, Google, Amazon and Microsoft hogging the top four, in […]