With cannabis now legal in 29 US states, one marketer talks through the unique challenges of building a weed brand.
Plus Amazon drives dinosaur-sized box around LA in Jurassic World marketing stunt and Syrian refugee children coin Australian slang in new aid campaign.
Marketers delude themselves into believing consumers like ads, but by accepting they don’t you’ll better understand how to make an effective one.
Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard.
With brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Coca-Cola and McDonald’s signalling a return to marketing, to the virtues of zero-based budgeting, it’s been a busy week on Marketingweek.com. Here is my take.
Channel 4 is running an ad break takeover this evening that aims to support local businesses by highlighting that the British high street is back open.