After probing America’s newest industry four key questions spring to mind: Which will be the big marijuana brands of the future? Why does scale drive ad effectiveness? What day is it? And, why have my legs stopped working?
By Mark Ritson
With cannabis now legal in 29 US states, one marketer talks through the unique challenges of building a weed brand.
Plus Amazon drives dinosaur-sized box around LA in Jurassic World marketing stunt and Syrian refugee children coin Australian slang in new aid campaign.
Marketers delude themselves into believing consumers like ads, but by accepting they don’t you’ll better understand how to make an effective one.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.