With cannabis now legal in 29 US states, one marketer talks through the unique challenges of building a weed brand.
Plus Amazon drives dinosaur-sized box around LA in Jurassic World marketing stunt and Syrian refugee children coin Australian slang in new aid campaign.
Marketers delude themselves into believing consumers like ads, but by accepting they don’t you’ll better understand how to make an effective one.
With traditional live sporting events on hold during the coronavirus crisis, action-starved fans are turning to esports for their competitive fix. Now sponsors and broadcasters are taking note.
Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.