With football sponsorship across the UK, Spain, Germany, France and Italy said to be worth nearly €4bn, it’s marketers’ responsibility to do their due diligence and figure out if it’s worth the expense.
The pie brand wants to move on from its connotations with fish and chip shops and football fans and become a “family mealtime” brand.
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
In the second of our new series on what makes a great marketing organisation, marketers share their tips on how to build a bank of influence in business and why learning the language of finance is a fix for impostor syndrome.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
Mitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.