With football sponsorship across the UK, Spain, Germany, France and Italy said to be worth nearly €4bn, it’s marketers’ responsibility to do their due diligence and figure out if it’s worth the expense.
The pie brand wants to move on from its connotations with fish and chip shops and football fans and become a “family mealtime” brand.
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
From the end of Cadbury and the National Trust’s tie-up, to Greggs’s new loyalty programme and RBS’s decision to scrap the CMO role, catch up on all this week’s major marketing news.
Join our webinar to understand why consumer feedback holds the key to differentiating your brand and staying ahead of competitors.
Marketing Week reviews the latest books and articles for marketers.
FMCG giant Mars is extending its internal incubator programme into brand development after its success in testing new marketing ideas.