With football sponsorship across the UK, Spain, Germany, France and Italy said to be worth nearly €4bn, it’s marketers’ responsibility to do their due diligence and figure out if it’s worth the expense.
The pie brand wants to move on from its connotations with fish and chip shops and football fans and become a “family mealtime” brand.
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
To realise the power of analytics, you need to be willing to change your preconceptions.
Catch up on all this week’s marketing news including Christmas ads from Coca-Cola, McDonald’s and KFC, Airbnb’s Olympics deal and EasyJet’s move into package holidays.
The German retailer has seen off strong competition from Walkers, Amazon, John Lewis and Waitrose, and Tesco to take this year’s coveted title.
After introducing NPS to its services business, Benefit has been able to map the success of its customer experience and drive this agenda up to the C-suite.