With football sponsorship across the UK, Spain, Germany, France and Italy said to be worth nearly €4bn, it’s marketers’ responsibility to do their due diligence and figure out if it’s worth the expense.
The pie brand wants to move on from its connotations with fish and chip shops and football fans and become a “family mealtime” brand.
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
Attracting the right brand partnership will be crucial if W Series wants to cement its status as the home of female motor racing as the tournament gears up for its second season.
We arm marketers with all the numbers they need to tackle the week ahead.
A focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years.
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