From authentic quality and a rich heritage, to a seamless service and individuality, the luxury experience is evolving in 2018 meaning brands must find what makes them special or risk being left behind.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
Bluffing your way through knowledge gaps will only hinder you, so be confident and ask for help if you want your career to flourish.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.
Agile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.
University freshers are eager consumers without established brand loyalties, so gaining their love at a formative time can lead to lifelong relationships.