From authentic quality and a rich heritage, to a seamless service and individuality, the luxury experience is evolving in 2018 meaning brands must find what makes them special or risk being left behind.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
Bluffing your way through knowledge gaps will only hinder you, so be confident and ask for help if you want your career to flourish.
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.
Isabel Graham takes on the head of marketing role in the UK and Ireland as former UK marketing boss, Marius Lang, leaves to become general manager for Lego Group in Benelux.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.