From authentic quality and a rich heritage, to a seamless service and individuality, the luxury experience is evolving in 2018 meaning brands must find what makes them special or risk being left behind.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
Bluffing your way through knowledge gaps will only hinder you, so be confident and ask for help if you want your career to flourish.
As the brand competes with disruptors such as Fenty and Glossier, it is focusing on a three-point plan to ensure it is relevant to younger consumers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reveals the top 10 marketers in the charity and public sectors, part of our Top 100 Most Effective Marketers project.
Lego believes it has a role to play in equipping children with the skills they might need in a future job market set to be disrupted by automation.