Young marketers need to avoid getting stuck in commoditised ‘specialisms’ like social and SEO when the focus for brands is in strategy and experience design.
Marketers would be far better off focusing on what definitely won’t change in 2019 and making a list of all the things they could do better than being distracted by hollow predictions.
The annual Marketing Week Career and Salary Survey reveals consumer electronics and FMCG offer the highest wages for marketers in 2019, while those working in the charity sector earn the least.
With so many developments, it can be hard to keep track of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact on marketing and what industry professionals should do about it.
Huawei created an app, StorySign, that used sign language to help children learn to read and helped boost perceptions of the brand.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.