Young marketers need to avoid getting stuck in commoditised ‘specialisms’ like social and SEO when the focus for brands is in strategy and experience design.
Marketers would be far better off focusing on what definitely won’t change in 2019 and making a list of all the things they could do better than being distracted by hollow predictions.
The annual Marketing Week Career and Salary Survey reveals consumer electronics and FMCG offer the highest wages for marketers in 2019, while those working in the charity sector earn the least.
We arm you with all the numbers you need to tackle the week ahead.
Hein Schumacher says he is convinced of Unilever’s “growth potential” and promises to deliver a “step-up in business performance”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As brands continue to hire in 2023 despite the economic headwinds, content emerges as an in-demand role for businesses across the marketing spectrum.