Mark Ritson: My comprehensive guide to what marketers can learn at Cannes
This week’s column covers all the important marketing discussions taking place at the Cannes Lion Festival 2016.
By Mark Ritson
By Mark Ritson
By Mark Ritson
Secret Marketer: Don’t get carried away with the ‘Big Ideas’ at Cannes – it’s the simple things that add value
David CoveneyDoing the simple things well and creating value for customers is often better than notions of world-beating creativity, innovation and mega-budgets.
Cannes Lions 2016: All the latest
Samuel JoyAll the news, insight and analysis from this year’s festival.
There’s value at Cannes if you look in the right places
Russell ParsonsOur columnist Mark Ritson believes the Cannes Lions festival is a waste of time for ordinary marketers, but I’m more upbeat about the insights you can find there – if you know where to look.
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Smart marketers and lip smackin’ ads: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
Neuroscience can teach marketers to tell better stories
Laurie Castelli-GairNeuroscience shows how brands use (and misuse) stories when trying to connect with consumers.
Airbnb hails early results from shift to brand building over performance marketing
Michaela JeffersonThe travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment.
How marketers can escape the ‘productivity paradox’
MaryLou CostaBeing consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out.
Not true! They can learn how to drink and party hard like it’s 1999!
Ha – brilliant!
LOL