Mark Ritson: My comprehensive guide to what marketers can learn at Cannes
This week’s column covers all the important marketing discussions taking place at the Cannes Lion Festival 2016.
By Mark Ritson
By Mark Ritson
By Mark Ritson
Secret Marketer: Don’t get carried away with the ‘Big Ideas’ at Cannes – it’s the simple things that add value
David CoveneyDoing the simple things well and creating value for customers is often better than notions of world-beating creativity, innovation and mega-budgets.
Cannes Lions 2016: All the latest
Samuel JoyAll the news, insight and analysis from this year’s festival.
There’s value at Cannes if you look in the right places
Russell ParsonsOur columnist Mark Ritson believes the Cannes Lions festival is a waste of time for ordinary marketers, but I’m more upbeat about the insights you can find there – if you know where to look.
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Not true! They can learn how to drink and party hard like it’s 1999!
Ha – brilliant!
LOL