Mark Ritson: My comprehensive guide to what marketers can learn at Cannes
This week’s column covers all the important marketing discussions taking place at the Cannes Lion Festival 2016.
By Mark Ritson
By Mark Ritson
By Mark Ritson
Secret Marketer: Don’t get carried away with the ‘Big Ideas’ at Cannes – it’s the simple things that add value
David CoveneyDoing the simple things well and creating value for customers is often better than notions of world-beating creativity, innovation and mega-budgets.
Cannes Lions 2016: All the latest
Samuel JoyAll the news, insight and analysis from this year’s festival.
There’s value at Cannes if you look in the right places
Russell ParsonsOur columnist Mark Ritson believes the Cannes Lions festival is a waste of time for ordinary marketers, but I’m more upbeat about the insights you can find there – if you know where to look.
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P&G CEO pledges ongoing support for marketing as brand spend ramps up
Manny PhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
Avoiding burnout and brand extensions: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Lego, Diageo, EasyGroup: 5 things that mattered this week and why
Marketing Week ReportersFrom Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Online advertising needs to transition from tracking to smarter context
Marketing Week PartnerMachine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
Not true! They can learn how to drink and party hard like it’s 1999!
Ha – brilliant!
LOL