There are two ways to position a brand – ‘about’ something and ‘versus’ something – and the most powerful examples of positioning do both.
By Mark Ritson
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
There’s a new buzzword in the marketing industry and it’s getting out of hand. It’s time to gain some perspective.
Marketers’ social media spend has increased more in the past 12 month than in any other year despite more than a third not being able to measure its impact.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Too many brands are focused on diversity when what they should be doing is creating inclusive workplace cultures.
The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.