There are two ways to position a brand – ‘about’ something and ‘versus’ something – and the most powerful examples of positioning do both.
By Mark Ritson
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
There’s a new buzzword in the marketing industry and it’s getting out of hand. It’s time to gain some perspective.
Marketers’ social media spend has increased more in the past 12 month than in any other year despite more than a third not being able to measure its impact.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s marketing investment to the relentless nature of team restructures, it’s been a busy week. Here is my take.
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Viewed by analysts as a bellwether for the luxury market, LVMH’s earnings for 2022 suggest the most affluent consumers are willing to continue spending through inflation.