Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
There’s a new buzzword in the marketing industry and it’s getting out of hand. It’s time to gain some perspective.
Marketers’ social media spend has increased more in the past 12 month than in any other year despite more than a third not being able to measure its impact.
Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.