Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
There’s a new buzzword in the marketing industry and it’s getting out of hand. It’s time to gain some perspective.
Marketers’ social media spend has increased more in the past 12 month than in any other year despite more than a third not being able to measure its impact.
Coca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.
There are positive signs that companies are taking the importance of increasing diversity at the most senior levels of leadership more seriously.