Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
There’s a new buzzword in the marketing industry and it’s getting out of hand. It’s time to gain some perspective.
Marketers’ social media spend has increased more in the past 12 month than in any other year despite more than a third not being able to measure its impact.
Marketing Week reviews the latest books, blogs and articles for marketers.
By looking at more than one million comments about mascara online, the beauty giant was able to come up with what it believes is the ultimate product.
The Information Commissioner’s Office has signalled a crackdown on personalised advertising that lacks explicit consent, and as brands are liable for their supply chain it’s imperative marketers find ways to prove compliance.
When it comes to customer insight, all to often marketers go in knowing what they want the answer to be, but becoming a better questioner is a skill that can be learnt.