Mark Ritson says ‘vanilla’ brands will never be loved
Branding consultant and Marketing Week columnist Mark Ritson explains his golden rules for brand managers and marketers on centre stage at Marketing Week Live 2012.
Nike to run Olympic Twitter ads
Seb JosephNike is to launch a series of real-time promoted tweets during the USA men’s basketball games at London 2012 in a bid to tap into the exposure the sporting event will generate worldwide.
Lexus looks to digital platforms to capture customers
Josie AllchinLearn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.
Tesco names W+K as creative agency
Rosie BakerTesco is set to overhaul its advertising strategy following the appointment of Wieden + Kennedy to handle its £110m creative brief.
Increasing volumes and B2B events: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside story from Hovis’s first CMO, it’s been a busy week. Here is my take.
Junk food ad ban: Marketers say it will force brands to ‘think smarter’
Niamh CarrollBrands may have to become more creative in how they advertise or look to innovate to avoid being impacted by the ban on pre-watershed TV and paid-for online ads.
There’s still time to sign up for Marketing Week’s Mini MBA with Mark Ritson
Marketing Week ReportersMore than 30,000 people have taken part in Marketing Week’s Mini MBA series since launch, with the feedback overwhelmingly positive.
‘It’s old because it’s good, not good because it’s old’: Hovis’s first CMO on leading the brand
Niamh CarrollHovis, which was founded in 1886, is a brand blessed with a “treasure chest” of distinctive assets, says new CMO Mark Brown. His job is to deploy these in relevant way to drive demand for the brand.