The RAF, which won Channel 4’s annual £1m Diversity in Advertising award, mocks the gender stereotypes that all too frequently appear in mainstream advertising after new research found 40% of the most watched ads feature women in cliched roles.
Kraft Heinz is suffering from a number of self-inflicted wounds, from underinvestment in its brands to a failure to adapt its portfolio to modern tastes, leading to a parlous financial situation.
PSA Group, which manufactures brands including Peugeot, Citroen and DS Automobiles, wanted to re-engage local garages with the brand as it looked to boost its share of the £21.6bn aftermarket sector.
While brands from Visa to Coca-Cola fought for a piece of the women’s football action during the summer’s World Cup, now is the time for clubs to capitalise on the attention to achieve a sustainable future.
The marketing campaign taps into Japan’s unique cultural identity while heroing England’s symbol, the red rose, but the mobile giant is determined to ensure it doesn’t “fall into” easy stereotypes.
Marketers who incorporate data into storytelling to explain the ‘how’ as well as the ‘what’, ‘who’ and ‘why’ will have a far greater chance of engaging listeners.
Marketing Week reveals the top 10 marketers in the online and disruptor sectors, part of our Top 100 Most Effective Marketers project.