The RAF, which won Channel 4’s annual £1m Diversity in Advertising award, mocks the gender stereotypes that all too frequently appear in mainstream advertising after new research found 40% of the most watched ads feature women in cliched roles.
Kraft Heinz is suffering from a number of self-inflicted wounds, from underinvestment in its brands to a failure to adapt its portfolio to modern tastes, leading to a parlous financial situation.
PSA Group, which manufactures brands including Peugeot, Citroen and DS Automobiles, wanted to re-engage local garages with the brand as it looked to boost its share of the £21.6bn aftermarket sector.
From the end of Cadbury and the National Trust’s tie-up, to Greggs’s new loyalty programme and RBS’s decision to scrap the CMO role, catch up on all this week’s major marketing news.
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Marketing Week reviews the latest books and articles for marketers.
FMCG giant Mars is extending its internal incubator programme into brand development after its success in testing new marketing ideas.