The RAF, which won Channel 4’s annual £1m Diversity in Advertising award, mocks the gender stereotypes that all too frequently appear in mainstream advertising after new research found 40% of the most watched ads feature women in cliched roles.
Kraft Heinz is suffering from a number of self-inflicted wounds, from underinvestment in its brands to a failure to adapt its portfolio to modern tastes, leading to a parlous financial situation.
PSA Group, which manufactures brands including Peugeot, Citroen and DS Automobiles, wanted to re-engage local garages with the brand as it looked to boost its share of the £21.6bn aftermarket sector.
Brands planning for an uncertain future need to find the right balance between online and offline if they want to retain consumer confidence and trust.
Marketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.