Many marketers will see Tesla’s decision to shut its dealerships in favour of online sales as another example of physical retail’s decline, but the real reason is more mundane – cash.
By Mark Ritson
Consolidation of teams to remove duplication by specialist digital marketers can’t come soon enough, and will allow us to focus on the consumer instead of the media channel.
As consumers continue to shun outdated retail experiences, brands are hoping to use their physical stores to delight shoppers with value-added services that cannot be replicated online.
Facebook’s vice-president for EMEA tells Marketing Week how she coped when diagnosed with cancer, why more needs to be done to help women reach leadership positions and what Facebook needs to do to restore trust in its brand.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.
Agile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.
University freshers are eager consumers without established brand loyalties, so gaining their love at a formative time can lead to lifelong relationships.