Consolidation of teams to remove duplication by specialist digital marketers can’t come soon enough, and will allow us to focus on the consumer instead of the media channel.
As consumers continue to shun outdated retail experiences, brands are hoping to use their physical stores to delight shoppers with value-added services that cannot be replicated online.
Facebook’s vice-president for EMEA tells Marketing Week how she coped when diagnosed with cancer, why more needs to be done to help women reach leadership positions and what Facebook needs to do to restore trust in its brand.
From the end of Cadbury and the National Trust’s tie-up, to Greggs’s new loyalty programme and RBS’s decision to scrap the CMO role, catch up on all this week’s major marketing news.
Join our webinar to understand why consumer feedback holds the key to differentiating your brand and staying ahead of competitors.
Marketing Week reviews the latest books and articles for marketers.
FMCG giant Mars is extending its internal incubator programme into brand development after its success in testing new marketing ideas.