A lot has changed since Marketing Week was first published in 1978, but the search for differentiation, the need to understand customers and the battle for brand supremacy will always be marketers’ key challenges.
Marketers are forever being asked to achieve more with less so how can brands cut the budget without cutting corners when it comes to research?
The way companies structure their brands gets little attention but is of huge importance, as three high-profile stories have reminded us this week.
Tesco is hoping a “fun and festive” approach to its Christmas marketing can boost sales despite economic and political uncertainty.
From BritBox’s first ad campaign and M&S’s new value strategy, to Christmas ads from John Lewis and Sainbury’s, catch up on all the big marketing news from this week.
The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy.
Apple has messed up by adopting a biased algorithm that disadvantages women applying for its credit card, but the chances of it harming the core technology business are slim.