As AI plays an ever-increasing role in marketing, we examine its flaws and biases, and ask how marketers can prevent harm to both their customers and their brands.
The Guardian’s chief customer officer explains the strategy behind its redesign and rebrand and how it is “building the science” around its membership.
Internet ad spend may still be growing at the expense of newspapers and magazines, according to GroupM forecasts, but market maturity is approaching, news brands have diversified and most ‘traditional’ media will also grow next year.
With traditional live sporting events on hold during the coronavirus crisis, action-starved fans are turning to esports for their competitive fix. Now sponsors and broadcasters are taking note.
Consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
EDF Energy boosted engagement in a commoditised sector by making meter readings, which are usually a functional interaction, more personalised and interactive.