Whether or not Thomas Cook responds to financial rumours, once trust in its stability is undermined its brand equity will erode, obliterating future sales.
By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the rest of its communications.
New Ebiquity data questions whether TV’s superiority for marketing effectiveness will last beyond five years, but it ignores people’s propensity to change behaviour as they get older.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Mondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.
While Zoopla has just launched a new brand campaign, its CMO says advertising is “just the cherry on the icing on the cake” as it looks to overhaul its proposition to boost engagement.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.