Twitter and Amazon’s broadcasts have failed to match TV’s enduring reach but digital viewing will inevitably grow, so are ad partnerships the answer or is that just another route in for digital’s Trojan horse?
As the FIFA World Cup nears the half-way mark, with England through to the final 16 (and Germany out), Marketing Week takes a look at the winning (and losing) ads of the tournament – and it’s an unlikely brand leading the way.
The 2018 FIFA World Cup is predicted to inject an additional $2.4bn into the global ad market, as the tournament’s ‘younger’ audience encourages advertisers to showcase the brand building powers of social media.
The Advertising Association is launching two climate action groups in a bid to widen the ad industry’s engagement with the issue.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Mondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.
While Zoopla has just launched a new brand campaign, its CMO says advertising is “just the cherry on the icing on the cake” as it looks to overhaul its proposition to boost engagement.