Mark Ritson

Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management.

Mini MBA in Marketing

Next course starts 21 April 2020

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50 years of Effies

Case studies on marketing effectiveness

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