Mark Ritson

The latest opinion on the world of marketing, brand strategy and communications from award-winning columnist, marketing professor and marketing consultant Mark Ritson.

Is the Mini MBA in Marketing Programme right for you?

Mark Ritson

Professor Mark Ritson introduces the Marketing Week Mini-MBA in Marketing. He explains the logic and syllabus behind the course, looks at the course format and shares some of the feedback from those who attended the course in 2017. If you are considering the Mini MBA this year then this is a unique chance to learn […]

Mark Ritson presentation
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Mark Ritson: Eight marketing concepts – some heavenly, some hellish

Mark Ritson

Mark Ritson, our award-winning columnist, consultant and marketing professor, is never one to shy away from an opinion and he had plenty of those in his talk at Marketing Week Live. Ritson gave his view on the importance (or lack thereof) of eight marketing concepts: millennials, CSR, brand purpose, brand valuation, digital marketing, zero based budgets, targeting and TV advertising.

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